PUBG Mobile has officially launched in India with a brand new name that has the word India. it's under the new regime controlled by South Korea's PUBG Corporation.
Image Source: GoogleSouth Korea's PUBG Corporation has said it'll offer secure and healthy gameplay for the PUBG Mobile India, which are likely to be in line with the government's mandate. PUBG Corporation's parent company Krafton recently tied up with Microsoft to store user data on Azure Cloud, which is additionally available in India locally. the government has mandated the data of Indian users stays within the borders under the data localisation policy. So, that's one item ticked off from the list.
Apart from the government's concerns, the rhetoric of PUBG Mobile being a bad influence on teenagers of India had tons to do with the ban simultaneously. the overall perception of PUBG Mobile as a violent game that goes against certain "cultural practices" are some things that PUBG Corporation is addressing head-on. within the India-specific PUBG Mobile India, the characters are going to be fully clothed, unlike the regular version where avatars are half-naked and need to be dressed with the assistance of attires won or bought within the game. the game will also be set in a virtual simulation training ground that's familiar to Indian users.
One of the most important reasons behind the dismissal of PUBG Mobile was health reasons. PUBG Corporation is also addressing that aspect with the new feature inside PUBG Mobile India that will put restrictions on game time "to promote healthy gameplay habits for younger players." But effective this feature is going to be is something that remains to be seen and observed over time.
PUBG Corporation has also announced that it'll create an Indian subsidiary to "enhance communications and services with players." The Indian subsidiary will employ 100 people specialising in areas of business, esports, and game development, through which the PUBG Corporation plans to allay fears of the govt and users associated with the foreign manpower. This move is also beneficial for PUBG Corporation because it will increase jobs within the country, especially when the app ecosystem of India is undergoing a significant change as a result of the backlash against Chinese apps.
Beyond the employment, PUBG Corporation will make investments worth $100 million in India's various ecosystems to "cultivate the local video game, esports, entertainment, and IT industries." according to the company, this might be the biggest investment by a Korean company in India other than those within the manufacturing industry. a significant portion of this investment are going to be dedicated to esports events and tournaments that the new Indian subsidiary will hold time to time to give a boost to India's gamer community. These events, the company says, will be "India-exclusive" and bring large prize pools and tournament productions.
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